Varsity Sports Now Louisiana and the Louisiana High School Lacrosse League have formed a partnership designed to accelerate the already rapid growth of both entities.
VSN Louisiana, which launched just last fall, has established itself as a first-class source of high-school sports features, videos and live streaming. Now it has added lacrosse under its umbrella of prep sports with a two-year deal that provides games of the week and comprehensive post-season coverage culminating with exclusive coverage of Championship Weekend in May.
The LHSLL provides top-flight action featuring one of the fastest-growing sports in the state and the country.
“Lacrosse is an up-and-coming sport and we’re an up-and-coming website with an up-and-coming concept,” VSN Louisiana Sales Manager Lonn Ellzey said. “We’re going to help each other grow. It’s a match made in heaven.”
Ellzey said VSN Louisiana will provide live streaming of up to eight games of the week beginning in March.
A series of feature stories, for which VSN Louisiana has become known, will be produced on players, coaches and teams that represent the best of Louisiana high school lacrosse as part of the coverage leading up to Championship Weekend.
“The LHSLL has placed a lot of trust in us to provide exposure for their product and to do it the right way,” Ellzey added.
VSN Louisiana already has established itself as a premiere source of live coverage of various other sports – including football, basketball and baseball – featuring award-winning play-by-play announcer and VSN founder Eric Richey and Ellzey.
It’s a unique high school sports digital network covering prep sports in Louisiana by combining written journalism with high-end quality video and an Over-the-Top subscription-based video on demand section (VSN on Demand).
The LHSLL is a 26-team independent league featuring teams in Shreveport, Lafayette, Baton Rouge, New Orleans and the North Shore of Lake Pontchartrain as well as one program in Jackson, Miss., three on the Mississippi Gulf Coast and two in Mobile, Ala. The league is in its second decade of existence and recently began its 2019 season.
This school year already has produced a record number of lacrosse student-athletes from Louisiana that have signed to play lacrosse on the collegiate level, according to LHSLL Commissioner Val Browning.
“This partnership provides an opportunity for us to expose the sport to more people,” Browning said. “It’s an opportunity for more people to watch the high-school talent in Louisiana and the best venue for that is VSN, which specializes in high-school sports.”The showcase event for the LHSLL and VSN Louisiana will be the playoff semifinals and finals during championship weekend May 11-12 at St. Thomas More High School in Lafayette.
Ellzey said VSN Louisiana’s coverage will include comprehensive pre-game, halftime and post-game features and analysis surrounding the live game action. The coverage will continue throughout the one-hour break between semifinal matches, providing viewers with full-length, in-depth coverage of the climax to the season.
The matches will be available via live video streaming as well as subsequent on-demand broadcasts.